Saturday, July 09, 2011

Prada's New Fragrance is Pure "Candy".

Saturday, July 09, 2011
Image courtesy of WWD

In September, Prada will be debuting a new girly-looking fragrance with a name to match: Candy. The illustration on the box is more Miu Miu than Prada, since the face of that brand—Hailee Steinfeld—is 14-years-old. (We also can't imagine the same woman who might buy this bag picking it off the counter, but hey.) José Manuel Albesa, the chief brand officer of Prada's scent licensee Puig, tells WWD: "This scent is more feminine and more excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color, including an outer packaging with a drawing.” 
· Prada Kicks Up Heels With Youthful New Scent [WWD, subscription required]

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