Victoria by Victoria Beckham will launch in stores next Spring 2012 & is targeted at those "girls" who want to look fabulous without having you break your piggy bank.
She told WWD: 'The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night.
'I’m opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured.
'It also makes it more comfortable for during the day. You can wear them
with a pair of flats or a pair of heels and they look great.'
(above: Victoria Beckham)